Business

Creating a Fabulous Email Newsletter

Call them what you will: email newsletters, electronic newsletters, ezines. Whatever their name, we’ve all witnessed their routine arrival in our email boxes. Sometimes they appear because we’ve subscribed to them, but often they arrive unbidden. Some are helpful or interesting, but many are not. The primary (though not only) reason such newsletters abound is simple: they increase traffic to, and perhaps sales on, the sender’s website. Take a look at these survey statistics, which were compiled by EmailStatCenter: 89%…
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Finance

14 Ways to Monetize Your Website or Blog

A short time ago I posted an extensive writeup about various methods to make money on your website or blog through advertising. Now, in the conclusion of this two-part series, I’ll cover other methods for monetizing your online endeavors. Sell Your Intellectual Content 1. Write an E-Book: If you’re an expert—or even a passionate hobbyist—write an information- filled e-book about your subject and sell it for download directly from your site. Depending on the subject and your enthusiasm, you may…
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Lifestyle

The Pivotal Importance of Knowing What You Want

At the crossroads of a new year and a new decade, are you certain of your direction? Once again you may be wondering where to put your energy. For a moment, picture yourself twelve months from now exclaiming to your best friend, “2010 was the most phenomenal year.”  What details will you launch into with an ear-to-ear smile? What happened to make the year an upward spiral of joy, happiness and abundance? Having this kind of mental agility to get to…
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Marketing

An SEO twist: Optimizing Search Engines

Recently I realized that I’ve been in a search-engine rut. Chances are that you might be, too. For years now it’s been Google, Google, Google when I want to search the Internet. In large part that’s because I use Google as my browser’s Home page. After all, I return Home dozens of times throughout an average work day; when I do, I don’t want to be distracted by the latest news, lots of bling and flash, crawl lines, etc.…
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Technology

Bookmarklets Vastly Improve the Internet Experience

Bookmarklets are becoming increasingly popular, and with good reason. If you haven’t started using these helpful Internet assets, you may want to start. Here’s an overview: What is a Bookmarklet? The word Bookmarklet was coined by combining the terms bookmark and applet: Bookmarks are used in Web browsers to store URLs that users may want to revisit in the future An applet is a programming term for a small application that performs a single specific task A Bookmarklet is a…
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Workplace

Where the jobs are…and aren’t

Last month the U. S. Bureau of Labor Statistics released a 10-year projection for job growth and job loss in specific industries (2008-2018). Total employment is expected to increase by 15.3 million (10.1%) during this period, with growth concentrated in the service-providing sector. This growth in the service sector marks the continuation of a long-term trend, with the U. S. economy shifting away from the production of goods. As has as always been true of goods-producing industries, growth in the service…
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